SEARCH ENGINE OPTIMIZATION (SEO)

SEO - Search Engine Optimization

(Analyzing Your Website to Improve SEO)

In this course, search engine optimization (SEO) expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. 

This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo!, Bing, and Google.

Topics Cover In This Course

Introduction:

• Welcome
• Using the tools in this course

Getting to know SEO:

• Understanding SEO
• Forgetting SEO for a moment

Preparing to Optimize Your Site:

• Understanding why indexing is important
• Thinking about keywords
• Using the Google AdWords Keyword Tool

Building the Optimization Foundation:

• Planning ahead for mobile and HTTPS
• Understanding why some page components don't hurt but also don't help
• Working with frames, iframes, and popups
• Working with SEO-friendly URLs
• Building title tags
• Understanding meta tags
• Building description tags
• Ignoring keyword tags
• Clearing source code clutter
• Structured data markup

Working with Outward-Facing Components:

• Reviewing page content
• Understanding site navigation
• Building links within the site
• Including location information
• Understanding the Panda and Penguin updates

Coordinating with the Outside World:

• Building and submitting HTML and XML sitemaps
• Garnering links outside the site

That Is All

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